Email marketing in India the cheapest and the oldest way or method to promote products and services online. In digital marketing email marketing is considered to be the most powerful medium for generating leads at the minimum budget.
It is very important to choose the best bulk email marketing tool in India. And that tool has to be all feature-loaded that would be required for the success of our business.
So, This article covers the list of all the bulk email marketing service provider tools that one should give it a try for boosting their business online.
What is email marketing?
Email marketing is the best way to outreach the vast majority of the audience on a click. If you are a blogger or a company one can reach straight to their audience inbox and generate leads for their business.
If you are a website owner, You should use a bulk email service provider for retargeting the potential customer or visitor after they leave your website.
If you are a website owner, You should use email marketing for retargeting the potential customer or visitor after they leave your website.
Benefits of bulk email marketing India.
- Increases the website revisits.
- Increases leads and sales.
- Maintaining engagement with potential customers.
- Maintaining follow-up with the clients.
Email marketing is the easiest way to reach customers by themselves. There are many easy to use email marketing tools that companies should use by themselves, without the need of paying to third party agencies.
Factors before choosing a bulk email service provider.
There are a few basic elements a company should focus on when choosing a tool for bulk email marketing India:
- Ease to use: It is a very important factor before choosing an email marketing tool is the ease of usage. It is essential that the chosen email marketing tool should be user friendly.
- Subscriber list: Before buying the subscription of any email marketing tool available in the market. Companies should check the no of email subscribers provided in each type of plan. And should buy according to the company’s requirements.
- Automation: Approximately every company out there provides you automation options available for your email campaigns. But in their unique ways. So have a look at how different tools automate your email campaigns and choose by yourself that meets your needs and requirements.
So, Companies must use the best email marketing tools that are features loaded as per the requirement of the company. Here is the list of some email marketing tools in India in 2020 that companies can choose from.
10 best bulk email marketing service provider software in India 2020.
- MailGet – Email Marketing tool
- Pabbly Email Marketing: Email Marketing
- Mail chimp
- Send pulse
- Constant Contact
MailGet: Email Marketing tools
Mail gets is the cheapest and most affordable bulk email marketing service provider in India. The company claims that they provide 100x cheaper mass email marketing services providers in the market. Provide 100% Inbox Delivery as compared to their competitors. The company provides Inbuilt SMTP support to all its subscribers. Mail Get is the best email marketing tool for small businesses. The tool is built upon the most effective technology that makes it, One of the most scalable and reliable email marketing software. It enables you to send high-quality email marketing messages or other to clients.
- Drag & drop responsive in-build email builder one can customize the email as required.
- Email list clean-up is available. One can remove bad emails before sending emails.
- High volume & easy to add embeddable Subscription Forms.
- Social Media Integrations in-mail that increases business branding in the market.
- Enhanced inbox delivery-rate via Multiple SMTPs through multiple email delivery vendors.
- Capture more email leads with in-built lead capture tools.
- Enabled Autoresponders, Automatically send a welcome email when a new subscriber joins your email list.
Mail Get email marketing tool by Form get provides four listed plans. Starting with a free plan costing of 0$ per month to full features, plan priced to 99$ per month. so that anyone can start out with an email marketing campaign for their business as per their budget.
Mail gets is the cheapest email marketing tool in the market. With the lowest-priced email marketing plans of 49$ per month for Pro Plan with 15000 subscribers as compared to other competitors.
Check out their pricing plans, MailGet – Pricing.
Pabbly Email Marketing: Email Marketing
Pabbly is one of the affordable email marketing software in the industry for bulk emailing. Subscribers need not worry about spam email delivery as the company is connected with 50+ SMTPs for delivering your emails, So emails are sent via a secured server. They added up with email tracking .i.e. email opens and clicks. This tool provides easy list management for managing the subscribers with easy to setup auto-responder.
- Drag & drop email builder one can quickly create emails with in-built email builders.
- MX cleaner is available. One can remove bad emails before sending emails.
- Easily add a subscription form to your website to capture leads from the website.
- Marketing automation automatically delivers emails on a pre-set schedule to engage your subscribers.
- Enhanced a 2x email open rate as it sends an automatic follow-up email to non-opens.
- Drip Automation that automatically delivers emails on a pre-set schedule to engage your subscribers, as a result, enhances the 2x email open rate.
- Better inbox placement via multiple SMTP servers or different email delivery vendors.
- Enhance Lead Capturing efficiency with an in-built lead capture tool.
- Autoresponder: Automatically send a welcome email when a new subscriber joins your email list.
Pabbly is also one of the most affordable email marketing tools available in the market at present. With the free email marketing plan starting from 0$ for minimum subscribers to a pro plan of 49$ per month with 15000 subscribers, To advance plan of 99$ with 50,000 subscribers as compared to other competitors.
Check out their pricing plans, Pabbly– Pricing.
Pepipost – Fast email delivery tool
Pepipost is an open source for email marketing. It is the lightning-fast email delivery tool for business owners in the market. It is a fully automated software that facilitates via A.I and starts the email campaigns in just clicks. A.I. improves the email deliverability. With peppost one can automate the emails & send the emails in that triggers at a specified time. It uses a secured server to transmit emails. They provide a Sub-account Management system that manages your domains and users, all in one place. It offers some different offers from competitors.
- Easy-to-use email editor, that enables anyone to design attention-grabbing emails.
- Easily add a subscription form to your website to capture leads from the website.
- Artificial intelligence automatically delivers emails on a pre-set schedule to engage your subscribers. And it enables creating autoresponders and rule-based followup automation.
- Better email open rate with real-time bounce rate notifications and optimization. So one can react and re-adjust email campaigns for better performance.
- Good SMTP servers for better email delivery.
- In-built Payment gateway with stripe integration.
- Supports opportunistic TLS for all outbound emails. That means all emails are encrypted in transit to remote servers and ISPs who support TLS & HTTPS ensuring your emails are accepted and delivered securely.
Pepipost is the best choice for any small and medium business. One can self pick their own email marketing plan as per the requirements of the business. 30,000 emails are free for the first 30 days. After that 100 emails per day are free for a lifetime. There paid plans with an annual discount starting from 17.5$ for 1,50,000 emails per month that go up to 20,00,000 emails per month that cost up to 311.5$ after a discount. As a result per 1000 emails cost you up to 0.40$ to 0.60$.
Check out their pricing plans, Pepipost– Pricing.
Moonsend is an all-in-one marketing platform for any business. They serve any type of business that is destined to grow, No matter from business size beginner to pro. They help businesses to deliver powerful email templates that get opened and clicked every time. And the email designed by its email editor is drop-dead beautiful. They provides some top in class features that can be used to boosts your email campaigns are:
- Easy-to-use drag & drop editor and create professional newsletters that look good on any device, with zero HTML knowledge.
- A/B testing of subject lines to videos test helps in tracking down the performance factors by measuring engagement.
- There fast Data Analytics capability helps in building effective strategies and maximize engagement by tracking opens, click, social shares, and unsubscribes.
- List Segmentation helps boost the marketing efforts by segmenting the customer’s email list based on their behavior such as previous purchases and abandoned items and sends highly relevant emails that stand out. Keep up with your customer’s expectations and make a difference in their inbox.
- Turn your inbound traffic into paying customers with high converting landing pages custom-designed to any required specific goals of the industry.
- Its E-commerce feature helps in Selling anything, to anyone, anytime with the best and powerful set of features, Specially designed for an eCommerce store.
- Communicate and send personalized emails or newsletters to your potential customers at the right time and automate your marketing stack.
- It let you track your customers, who visited your website. And enables understanding of your customers with the power of behavioral analytics that captures and analyzes the way they interact with your website.
Moonsend is a budget-friendly all-in-one marketing platform for small and medium-sized businesses. Their email marketing plans start from a free plan with 1000 emails subscribers to Pro plan starting from 8$ and ranging to 608$. And they offer a custom plan that can be chosen as per the requirements and usage
Check out their pricing plans, Moonsend– Pricing.
Mail Chimp – Best email marketing platform
Mailchimp is not just an email marketing tool, But the full service-marketing software business. It offers not only to email marketing support as in the past. They are also ventured into other areas like website development or landing page building, Automation, targeted advertising, and customer relationship management. They are one of the market leaders when it comes to bulk email marketing and marketing automation. MailChimp is easy to set-up and easy to use the software. If you are running a small business looking to just get started with email marketing with a minimum budget.
- Drag & drop easy to use email editor enables to redesign of pre-designed email templates without any knowledge to code.
- They have well tested A/B testing of email copy and well crafted subject lines to videos testing help in tracking the performance of the campaigns.
- Mailchimp’s provides ready‑made email automation and customize your own to reach the right person at the right time.
- Content studio enables you to store and manage all your images and files in Mailchimp’s content studio so you can always find what you need for your campaigns.
- With real-time analytics enables us to quickly identify what’s working and to make smart and well defines decisions before launching campaigns before moving forward.
- Easy to enable transactional, But personalized emails like order confirmations using API or SMTP, right when your customers need them.
- Tools & app integrations directory functionality helps you do more with your marketing. Find the tools you already use or discover new ways to step things up.
- Anywhere email management tool Mailchimp’s mobile app allows in creating, editing, and tracking the performance of email campaigns anywhere in a go. Plus, the templates are designed to look great on all devices like mobile, tablet, and desktop.
- Email social sharing enables us to share and improve the reach of email campaigns by sharing them on Facebook, Instagram, and Twitter right from the email builder.
Mailchimp is the most trusted and user-friendly all-in-one marketing/email marketing platform for any sized business. Their marketing plans start from a Free plan of 0$ with 2000 email contact list limit, Where one can create or upload 2000 email ids and start with an email marketing campaign for free. This includes 7 marketing channels, 1-click automation, basic templates, surveys, websites with custom domains, and Marketing CRM. And their Essentials plan starts from 9.99$ that includes everything from the free plan in addition to all email templates, A/B testing, custom branding, 24/7 award-winning support. And they offer a custom plan that can be chosen as per the requirements and usage. Their Standard plan includes add-ons like advanced audience insights, Retargeting ads, custom templates, Behavioural targeting automation series. Premium plan includes all under the standard plan but some additional features like Advanced segmentation, Multivariate testing, Unlimited seats, and role-based access and Phone call support.
Check out their pricing plans, Mail Chimp– Pricing.
Send pulse – More than just an email service
It is more than just an email. Send plus More than just an email service provider as it is a multi-channel marketing platform. New users can register and send up to 15,000 emails every month for free! This tool has multi-delivery channels in one platform. Products included in this platform are Email marketing, web push, SMS, Transactional emails and chatbots, and more. The tool provides a Drag & Drop editor which enables users to create responsive emails without HTML knowledge by moving the necessary blocks into the different 130+ ready-made templates to choose from. This makes them look equally good on different devices and screens of any resolution. It enables end-users to design and create any beautiful looking email marketing campaigns in minutes.
- Easy drag & drop email editor that makes it easy for users to design beautiful emails without the knowledge to code.
- Pre-made templates ready to design custom email templates from scratch.
- Easy to create and easy to use Subscription form builder.
- Email triggers or email automation facility available with the in-build email automation tool Automation 360. These businesses send the right email at the right time.
- Email Campaign Analytics is essential for providing the right email delivery insights to end-users for further campaign performance assessment and optimization.
- API integration is available. It enables clients to integrate SendPulse’s distribution service capabilities with their own personal projects.
- Web push notifications is a marketing channel provided by send plus, It is used to notify subscribers about news, discounts, and sales.
Send Pulse is the best email marketing tool for business owners that starts with a Free plan of 500 subscribers and 15000 emails limit, That goes up to Up to 5,000,000 subscribers and Unlimited emails delivery limit costing around 5600$. There are billing cycles ranging from three different time intervals. Starting from Monthly plans, 6 months plans, and yearly plans. This could be the best choice of an email marketing tool for beginners to experts.
Check out their pricing plans, Send Pulse– Pricing.
Zoho – Business Email solution
One of the most affordable and customizable email marketing tools for individual and start-up owners. They portray themselves as one of the most secure email hosting for business use. One can host business emails on a secure, encrypted, privacy-guaranteed, and ad-free email service. As there suggests “They are an excellent email service that is clean, fast and offers better protection against fake emails.” They have all-in-one professional support with 99.9% uptime. Their mobile-friendly app enables them to manage all business communications on the go.
- Easy to edit drag & drop editor for designing beautiful emails without coding.
- Pre-build email templates one can re-design it from scratch.
- Easy to edit form builder.
- Custom email functionality – Get custom domain-based email addresses for all your employees and set up email groups for different departments.
- Privacy Guarantees – Servers and ensures that your data is always secure and accessible. Fully encrypt your data—and never sell it to advertisers. GDPR compliance and enhanced security measures, like 2FA, EAR, S/MIME, and TLS, add extra protective layers to your data.
- Hassle-free migration – Migrating emails from previous email service is easy with their in-built Migration tool. Options to migrate via IMAP/POP or Outlook Exchange server helps you smoothly transition to Zoho Mail.
- Enhances productivity with Zoho Mail provides you with an integrated calendar, contacts, tasks, notes, and bookmarks right within your inbox.
- In-built Collaborative tools. Enables hanging out with your team and collaborating better. Make announcements, assign tasks, create events, or share notes with your teammates.
- Agile features keep your inbox clean while providing smooth user experience.
- Full-function control panel to set up and manage your organization’s email accounts on the go from any device, be it desktop, web, or the Zoho Mail Admin app for both ios and android.
- External platforms Integrations feature with third-party apps like Zapier.
Zoho mail is the email hosting platform. Here is a server space provided on per user bases. One can start with bulk email marketing campaigns with a Free plan of Up to five users, 5GB/User, 25MB attachment limit. Their plans start with email hosting for a single domain – MAIL LITE pricing starting from ₹59/User /Month billed annually for 5 Gb per user, MAIL PREMIUM pricing starting from ₹199/User /Month billed annually for 50 Gb per user and WORKPLACE pricing starting from ₹99/User /Month billed annually with a custom plan in this get the complete communication suite with business email and online office apps.
Check out their pricing plans, Zoho Mail– Pricing.
Constant Contact – Powerful email marketing tool
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts. They have been in the email marketing domain since 1995. It is one of the most used email marketing tools in the world till now, With approx 650k users. It is the most powerful tool that made email marketing easy. This tool enables you to do great things for your business. They have world-class and all featured-packed software for running effective email marketing campaigns.
- Drag and Drop editors made it easy to customize and edit email templates and design professional, mobile-responsive emails that look great on every device.
- Automate and drive more sales in no time by keeping the audience engaged and building good customer relationships by leveraging various features like greeting subscribers as a welcome email, Trigger email series based on where contacts click, Automatically resend emails to non-openers and Expand your reach with powerful list-building tools.
- Email Marketing for eCommerce tools is built to boost your online store sales by finding new customers and keeping them engaged.
- With segmented and automated emails, enables businesses to turn leads into contacts and then into loyal customers.
- Easy contact management that enables importing contact lists from excel to third party platforms like Outlook, Salesforce, and other third-party platforms. Now one can use their email list-building tools for adding new contacts in-person, on your website, from Facebook, and more.
- In-built Email Tracking enables to track email marketing results in real-time. It provides insights like email open rates, click-through rates, the bounce rate for planning future campaigns.
- Targeted contact segmentation can be done based on the clicked content.
It is the best and most preferred email marketing tool by many businesses all around the globe. As there are majorly three paid email marketing plans. These plans are categorized into three major categories from lite, Email, and Email Plus. The lite plan starts from 5$ there is a limit of 10,000 emails per month for 1 user with customizable templates and 500 Mb storage with other basic and required features. The Email plan starts from 20$ with no limits or unlimited email sending capability and with huge storage file capacity and branded industry-specific templates and features included from the lite plan and much more. Their Email Plus plan is starting at 45$ with all features included from both lite and email plans and add to that some most powerful and additional features like RSVP, Surveys, Event Marketing, Polls, Coupons and much more
Check out their pricing plans, Constant Contact – Pricing
Get response is a powerful email marketing software with professional email templates, easy to design drag and drop editor, and With 99 percent delivery rate, It is the one-stop marketing and customer relationship management platform. It is also one of the most used platforms by marketers. GetResponse teamed up with many industry leaders like Return Path, Litmus, Port 25, SpamHaus, and SpamAssassin that makes them best in email delivery technology. Their USP is to turn great email marketing campaigns into simple to manage for users. Some attractive features that attract users are Drag & drop emails and landing page builders, Marketing Automation, and Auto-responder.
- Custom drag and drop email and landing page creator. That enables to customize email templates for designing mobile-friendly designs for business use.
- Automate and drive more sales in no time by keeping the audience engaged with autoresponder emails. It’s time-based messaging also used for online coaching & travel agencies.
- Get the right data, make the right moves with Intuitive analytics of email marketing.
- Grow your list, Send targeted emails & Get more customers with list building and management tools.
- Customizable signup forms with ready-made templates and A/B testing tools for optimizing signups.
- Sending specific segmented emails and getting higher engagement rates through highly-targeted recipients.
- Increase your blog reach with automated blog digests feature by sharing posts via email and on social media.
- GetResponse has a proven 99% email deliverability rate. .i.e. emails are delivered to the targeted contacts.
Getresponse is also an email marketing tool. There are four main email marketing plans starting from a basic plan of 15$/1000 email lists with just basic features like email marketing, Autoresponders, unlimited landing page building capability. This plan enables sending emails and building engaged contact lists. Plus plan starts from 49$/1000 email list get on some added features like automation builder, contact scoring, webinars & funnels. With the Professional plan, all the plus plans add up with unlimited quota. And in Enterprise plan additional features add up like transactional email, account manager, deliverability consulting, webinars facility with 500+ attendees, email campaign consulting, and more.
Check out their pricing plans, Get Response – Pricing.
Hubspot is a one-stop tool for marketers. This tool helps in keeping your business engaged with your active audience by sending marketing and notification emails to them. It helps with keeping your audience up to date with the latest work and updates about the business. With tested and proven to convert pre-designed email templates one can quickly design beautiful emails from scratch. These well designed and personalized email templates tend to get more click-throughs and open rates with the help of the best A/B testing feature.
- Pre-designed and well tested to convert email templates helps in creating beautiful emails from scratch.
- User-friendly drag and drop editor enables you to customize-designed templates from scratch.
- A/B testing feature helps in maximizing the impact of most Important emails and ensuring the deliverability rate to the maximum.
- Email Analytics tool provides insights into your entire customer journey.to see which marketing assets are working.
- Marketing automation enables your new leads to find their own path to purchase and close more leads.
- Well designed CTAs guide visitors to where to click. All this data is also tracked, Who clicked which CTAs, and measure performance, Accordingly click-through rates are optimized over time.
- With a lead management tool by Hubspot users can access each contact’s information and check for every interaction that they previously had with their customers. And then this data used to create hyper-targeted email marketing campaigns for closing more deals.
Hubspot is the premium marketing and automation tool for marketers. It streamlines all your marketing activities by bringing your team, tools, and data together in one place. It is also used as an email marketing tool. Whether a business is big or small, It has enabled inbound marketing accessible to all. One can get started for free that costs 0$ per month with free features like email marketing, form builder, social media ads manager, live chat support, contact management & traffic insight tracking with analytics. Their paid plan goes up to 800$/month with all in one marketing software functionality that includes premium versions of all free tools with marketing automation functionality, Seo tool for planning the content strategy around the topics.
If looking for any kind of support for fine-tuning your email marketing efforts.Check out to Email Marketing Software by best marketing solution provider Hubspot.
Check out their pricing plans, Hubspot – Pricing.
As per regarding the mass or bulk email marketing tool is important for any growing business. Here are many email marketing tools available in the marketing. Here many well -known bulks email marketing service tools are listed. And for each email marketing software, There unique features are also mentioned in the article. So choosing the right email provider service is essential for the functioning of any business. As email is the oldest and most effective way of communicating business or promotional messages to the customers. So scan through the list of available options listed in the article for the best bulk email service provider in India, Choose that fits your needs and requirements.